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4 Step Guide – The Best Marketing Plan That Will Grow An Internet Home Business

A lot of people start and run an internet home business without a marketing plan. Lack of a business and marketing plan is the main reason why many internet home businesses fail. You may have a great idea and intentions for your internet home business, but without a proper marketing plan, you are doomed to fail.

What does a marketing plan actually do? An effective marketing plan for your internet home business precisely defines your targeted customers, the product, the price you will offer and the channel you will use to promote the product. Key questions which your marketing plan must address are: What is your business, what you offer, who needs what you offer, what are they prepared for it, how are you going to tell them about this product and how are you going to make them want to but the product?

The goal of your marketing plan is to guide your business towards more profits, inform prospects about your products; establish credibility with the prospects, motivate them, prove or show value of the product to them and get them to take action to buy the product.

So, what actions do you need to take to prepare an effective marketing plan that will boost your internet home business’ profits?

Action #1: Define, Know and Focus on Your Ideal Customer

If you know your targeted customer, then you can develop the best way of reaching them. Do the necessary research to find out who your customers will be and what they will expect from you. How can you best promote your product to them? How can you best maintain your existing customer, and how can you attract new customers? For your business to succeed, you will need a large customer base which you will continue to build on.

Action #2: Brand Your Business or Products

You need to know what your internet home business is offering first, and you need to develop a ‘brand’ for your product or service. Whatever product you are offering, that is your ‘brand’, and you need to name it appropriately and in an appealing way. If you are targeting a certain segment of the market, let that be reflected in your brand, if possible.

Action #3: Create a Convincing and Powerful Sales Message

This is a very important step for your business. Customers want to pay for something which can give them some benefits, or can solve issues they have at hand. Are the benefits of your products emphasized in your sales copy? Your selling message must also have some bonuses to make your product a good ‘bargain’.

Action #4: Develop a Plan For Looking After Your Prospects And Customers

This is often neglected. For your business to succeed, you must be prepared to offer that extra help and care for your customers. This includes promptly answering their questions, keeping in touch with them, offering some free benefits and tips and being available when they need you. Your internet home business has many competitors, and you will need that extra edge that can make prospects want to buy from you.

If you have a home based internet business, having a marketing plan is very important. Without a marketing plan, you can not grow your business. Do all the necessary searches and invest the effort to develop a marketing plan which will adhere to.

Do not start an internet home business without taking the steps outlined above!

Don’t Give in to Business Burnout

I have identified a few sources of Business Burnout and each has a distinct flavor and requires a different response.

Bad Choice Burnout – This is the burnout that surfaces because you made a bad choice about your business. This happens a lot with multi level marketing companies and in direct sales. The recruiting process makes a business look so magnificent that you sign on the dotted line before you’ve had a chance to really think about whether the business is right for YOU. Once the hype wears off and you’re left trying to do something that you aren’t excited about – you feel drained and wonder what you ever saw in the business in the first place.

There’s nothing wrong with the business – it just isn’t a good fit for you. It’s time to regroup, refresh and come back to the table with a new plan that suits your personality, skills and calling.

Bad Balance Burnout – This is the burnout that comes on the heals of a long period of entrepreneurial excitement. You love your business so much that you work long hours over such a long period of time – not realizing that you’re pushing yourself past a healthy balance point. All work and no play makes us all a crispy critter eventually.

There can be a temptation in a low moment to scrap it all – but that would be a mistake. What you need more than anything is a vacation. Take some time to loaf around, see some sights and enjoy your friends and family. Your business will be there when you get back and you’ll have a new perspective.

Bad Business Burnout – This is the roughest burnout of all, definitely the most painful. One day you wake up and realize that the million dollar idea that you’ve been working on and investing in for weeks, months or maybe years – is just a dud. All the hard work and capital in the world can’t make a bad business idea profitable.

Every entrepreneur I have ever met has come up with one or two really bad ideas along the way. You can avoid or at least minimize the pain of this kind of burnout by seeking out a seasoned mentor or business coach early on in your development process. Welcome the voice of experience and keep an open mind. It’s less traumatic to have an idea shot down early on than to lose a lot of time and money later.

Whatever the source of your Business Burnout. Don’t let it keep you out of the game.

Independent Truck Wash Business Outlook for 2006

With fuel prices at $3.00 per gallon for over the road truck diesel and the potential eventuality of a Showdown with Iran and a hard hitting 2006 Atlantic Tropical Hurricane Season does it really make sense to start a Truck Wash in 2006? Is this a good time to invest in the truck wash business and what is the Independent Truck Wash Business Outlook for 2006?

Well one could say that diesel prices are a key factor in the consideration of whether or not this is the best year to start a truck wash business. It would in fact depend on your marketing strategy. With costs so high in the trucking sector, especially for Independent Truck Drivers and Smaller Trucking Companies who are generally the highest paying customers for services, one could say it is not the best year at all.

However with larger trucking companies and record-breaking quarters in profits due to being able to better pass these costs onto their customers one could say this is the best year to be in the truck washing business. After all the economy is at a peak and water is still cheap too and there are more trucks on the road than ever before as well of course.

Nevertheless the marketing strategy is to be considered as well and price points are a key for those larger companies trying to keep profits up and the Independents and smaller companies hanging by a thread trying to stay in business with their few lucrative routes. I hope you will consider all these factors and think on this in 2006.